First audience

(Alum) Hector Becerra of the Los Angeles Times imparted the freshest information of the conference, so far. His description of editors as the "first audience" for story ideas is a simple description, but one I had not considered. My intention with story-idea proposals has tended toward quantity -- I want to give my editors as many little story suggestions as possible. But keeping in mind that editors are the first audience, I'll packaged my pitches differently.

-- Tony Gonzalez, Hillsdale College, The Detroit News